Client: 

Lavender Hill Paper Co. is a small business that creates beautiful planners, notebooks, and bookmarks to help people get organized and intentional with their lives.

Goals:

To encourage more customers to sign up for the Lavender Hill email list, a lead magnet needed to be created for their website. The client also needed the text for their email list already on their homepage refreshed and a lead magnet pop-up created.

Strategy:

For the pop-up offer, I used exciting language to catch the reader’s attention and led with the discount offer for signing up. For the email list on the homepage, I used a warm, friendly tone to reflect the brand voice while inviting the audience to sign up and become part of ‘the family’. The discount was added here as well.

Both the pop-up and text on the homepage also give a quick highlight of what communication the audience can expect from signing up.